Plants arranged on a side table with a watering can and plant mister. A woman sits in the background on a patterned chair reading a book.

Slow down, plant up.

With everything you need to make your house plants feel at home.

Shop now

Welcome

“Welcome to Hilda, thanks so much for visiting.
There are exciting new products in the store, the first Hilda Originals, and Free Shipping for all orders over £30.
Take a look around and message me if you have any questions x”
Love, Rosanna. Founder of Hilda.

Shop your Level

Rosanna Costello is shown in her house plant jungle, with a cup of coffee and a beautiful smile on her face.

Who is Hilda?

"Hilda's the green-fingered best mate plant lovers wish they had, helping houseplants thrive.

Whether you're a hopeful hobbyist or a planty pro, Hilda's by your side as your plants (and you) grow."

- Rosanna, founder of Hilda

Find out more
“A beautiful plant is like having a friend around the house.”
Beth Ditto

Shop Hilda’s Favourites

Join the Hilda Collective

Just like plants, people grow.
Want to grow together?
You can, with Hilda.

Tick Icon White
Thank you! Your submission has been received!
Tick Icon White
Whoops! Something's gone wrong. Try again?

Latest Blog Posts